Work / Mundo's Landscaping

Mundo's Landscaping

Director of marketing + business operations

Objective

For 28 years my dad's business ran on word of mouth and a phone number: no website, no brand, and similarly named competitors showing up in search instead. The goal was a brand and online presence that turn San Diego County homeowners into quote requests.

Process

I designed the brand, then designed and built a 13-page website with an interactive service-area map, a lead pipeline that emails every quote request, and search-ready structured data. Then I carried the brand across Google, social media, email and print.

Result

mundoslandscaping.com is live with HTTPS, custom-domain email and a working lead pipeline. It's verified in Google Search Console, with one consistent brand across the web, social media, email and print.

HTML · CSS · JavaScript · SVG · Vercel · Resend · Google Business Profile · Search Console · Meta Business Suite

Visit mundoslandscaping.com ↗︎

Mundo's Landscaping website on a laptop and phone: San Diego County Landscaping and Garden Care Since 1998 — The website · desktop + mobile

Brand

A deep-green circle where two rolling hills form an “M,” with a leaf sprouting from the center. Twelve logo variations, a four-color palette, Poppins and Inter, and a brand guide, carried onto print-at-home business cards.

Logo, palette, type

Mundo's Landscaping business cards, front and back — Business cards

Website

Thirteen pages built by hand in HTML, CSS and JavaScript: six service pages, service areas, about, photos and contact. Every quote request lands in our inbox as a branded email with call, text and reply buttons, and a 10% new-customer offer and referral discount are built in.

Tree and palm trimming service page, mission and values, and services on laptop and phones — Service page, mission, services

Three phone screens: home, services and free quote form — Mobile-first: home, services, quote

Interactive map

A custom SVG map of San Diego County, built from Census outlines. Tap one of 25 cities to see the route and distance from Escondido, filter by region, or type a city or ZIP to check if we serve you. Every quote button pre-fills the city you picked.

Interactive San Diego County service-area map on laptop and phone — Service-area map

Marketing + social

Google Business Profile, Google Ads copy and keywords, and a review-request flow. Facebook, Instagram and Nextdoor pages with cover art, bios, an intro carousel, posts and story frames.

Social media kit: Facebook cover, Instagram carousel and story, Nextdoor and Facebook posts — Social media kit

Team identity

Branded team headshots on a reusable background, a Gmail HTML signature, profile images and business cards, so every touchpoint matches.

Headshot, cards, signature